An Earthquake in the Marketing World

These new regulations are no less than a revolution in the way countries refer to their citizen’s personal data and to companies ability to store and use it for their needs. For years companies could have done everything with this data: track people, target people...

Myth 5: GDPR is an unnecessary burden on organisations

Our blog dated 16th October focused on the first 4 myths on GDPR, now we are talking about Myth 5 and how organisations are talking about GDPR being an unnecessary burden. Let Steve Wood, Deputy Commissioner (Policy) at the ICO set the record straight… The new...